Tourism is a vital and growing part of the UK Wine industry. More than 50% of English and Welsh wine sales are direct-to-consumer and a large proportion are made at the cellar door. Wine tourists spend considerably more than the average tourist and thus wine tourism can add tangible value to any UK wine business. Greater footfall will lead to increased sales, with higher margins and increased profitability being achieved from direct-to-consumer sales.
Natalie has 20 years experience working in sales and product development in the adventure travel world, having worked for some of the UKs most successful travel companies, including Trailfinders, Exodus Travels, Explore Worldwide and HF Holidays, as well the two companies she owns jointly with her husband, Salamander Adventures and Mont Blanc Adventures. She is highly experienced in product development, business strategy and business development. She is experienced in dealing with tourism boards and associations, tour operators, restaurants, hotels, guides and transport providers. She has developed new products all over Europe and the UK; she understands what sells!
Natalie is an English wine specialist and has worked closely with Simon Thorpe MW and his team at WineGB. She is passionate about sustainability and responsible tourism which she believes is key to developing UK wine tourism market. She understands the importance of the customer experience and places this at the centre of any product development.
As the world of hospitality and tourism looks to the future, and leaves the pandemic behind, wine businesses can now focus on ways to deliver appropriately managed and sustainable tourism offerings to encourage B2C customers back and support this exciting aspect of the expanding UK wine industry.
Wineology is available to consult on all aspects of wine tourism in the UK, to help UK vineyards develop their tourism offering in a sustainable and profitable way. She is highly experienced and can work with you to help you develop appealing and saleable products and packages, optimise the customer experience, deliver the best customer service with cellar door best practise, train your staff with WSET qualifications to give them the skills to sell with confidence, and help you maximise profitability with sustainability at the heart of everything. Be it developing a range of wine tours, collaborating with regional vineyards to develop group offerings such as Wine Garden of England, developing an onsite wine shop with relevant and complimentary products, looking at hospitality, be it a café, restaurant or vineyard overnight accommodation.
© 2024 Wineology. All rights reserved. Web Design by FLEXX